Álvaro González is the CEO of Garnica.

With over 20 years of experience in sales, retail, marketing, and logistics for premium brands, Álvaro is an expert in transformation and growth operations. He was appointed CEO of Garnica in May 2024. Previously, he was part of the executive committee of Cosentino, a leading high-value surface supply company, where he held a senior position in the Asia-Pacific office. He also held leadership positions at Procter & Gamble, L'Oréal, and Organización Gómez de Zamora. In addition, he has been president of the Spanish Chamber of Commerce in Singapore.

He is a strong advocate of teamwork, customer service, quality, sustainability, globalization, brand value and innovation. Among the reasons that led Álvaro to take over the management of Garnica is to have an exceptional team with impressive know-how and a range of innovative products based on sustainably sourced local raw materials. As CEO of the Group, his ambition is for Garnica to be considered by its customers as the most reliable and innovative supplier of the highest quality plywood products and the best company for its employees to work for.

Álvaro holds a degree in Industrial Engineering from Universidad Pontificia Comillas. Additionally, he holds a Master's Degree in Financial Markets and Stock Exchange from the IEB, and a Master's Degree in Retail Business Management from the Talentiam Institute. In 2013, he completed the Advanced Program in Strategic Management of the Luxury Universe (PSUL) in Business Administration and Management from IE (Instituto de Empresa).