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Alfonso Muñoz

Chief Strategy & Growth Officer

  • Member of the Steering Committee
  • Nationality: US
  • Languages: English, Spanish, Italian, French
  • Since 2000 in Garnica
  • More than 25 years of experience



  • Alfonso Muñoz is Garnica’s CS&GO. He reports to the company’s CEO, Álvaro González.

    Alfonso has been involved in international sales for more than 25 years. Prior to joining Garnica, he worked in export sales at various food industry companies.

    He joined Garnica in 2000 to diversify the company and increase its international market presence, as well as to open up new business segments for Garnica. In 2006 he took on the role of Chief Sales and Marketing Officer and gradually built up the sales team as the company’s international presence increased, eventually heading a multicultural team of salespeople covering more than 50 markets around the world.

    In February 2023 he took on the role of Chief Strategy and Growth Officer with the mission of leading key projects and initiatives to drive the company’s growth. Alfonso represents Garnica at the European Panel Federation (EPF).

    Alfonso holds a Bachelor of Arts from the University of La Rioja, a Master´s in Sales and Marketing Management from IE Business School (Madrid), and a Master´s in International Trade from ESIC (Pamplona).

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